brand

Proto Investment Partners

Proto Investment Partners is a highly specialized alternative investment manager, with offices in Sydney and Melbourne, focused on angel investments and early stage venture capital. They required a world class website to promote their newly formed company.

University of Adelaide

The Environment Institute is a bold new initiative from University of Adelaide. Bringing together a Men-in-Black style crew of the best performing research teams. The result is an unusual mix of science fields, from economics to engineering, embarking on a crusade to tackle the world’s most pressing environmental issues.To succeed, the ambitious South Australians needed backing from influential leaders across the board. So clearly, communications for this project needed to reflect the braveness of the institute’s mission and make the very bold statement get across the line.

Tricomo

A brand family
Challenge
Tricomo is a boutique property development firm building high-end luxury homes in some of Melbourne’s most prestigious suburbs. The company came to W3 needing a discrete, yet unique, visual identity and a few but important elements. Flying under the radar and living off a great reputation, the company decided it was time to enter the 21st century – and start communicating and sharing their great story.

deliberatepractice

To develop a brand identity for an ambitious new HR consulting venture established by a team of experienced industry players. The vision for the business was clear – it had to take a stand and be bold to attract strong clients and candidates. The business needed to stand out from the crowd of somewhat sterile, corporate-looking competitors.

Denmark House

A Melbourne institution – reborn.

Challenge

Denmark House is an ambitious, multi-million dollar initiative launched in 2009 to promote Danish industry in Australia and strengthen Danish-Australian relations. At the core of it was a stylish new membership-based lounge venue in the heart of Melbourne’s CBD. Denmark House was created as an offspring from one of Melbourne’s oldest and most well-known clubs, The Danish Club. With a proud 120 year history it was suffering from serious brand neglect over more than a decade. The Club had to implement drastic change to salvage brand equity and it’s membership base. With a bold move to part with its prominent Middle Park beach property the former Danish Club decided to re-locate and re-brand. Establishing a fully revamped CBD venue designed by Danish architects and lavishly equipped with imported Danish designer furniture – was only the beginning.

CPA

Talking directly to students with a design style they would understand.

Challenge

CPA Passport is the student network of CPA Australia. Finance, accounting and business students can sign up for free membership which offers a range of benefits, including access to an internship program, career planning workshops and discounted products and services.

Telstra

Reshaping the bill to fit the bill.

Challenge

Telstra needed to reduce costs and the environmental impact of sending out call details to their commercial customer base. The bills had traditionally been a complete list of all calls, sometimes equating to hundreds of printed pages.

Citylink

Being guardian’s of Melbourne’s best know brand.

Challenge

Since 2003 Working Three have been asked to develop, evolve and mature the CityLink brand and design style. Working Three has worked on nearly 400 CityLink projects over more than five years – taking an active role in guardianship and the development of the CityLink brand.

Cameron Partners

Taking a New Zealand based investment bank from boutique to New Zealand’s most respected.

Challenge

Cameron Partners is New Zealand’s largest independent investment bank. We were engaged to give them an enhanced image that would propel them into the public arena.