Google VP of Search with some interesting insights
Posted 14 July 31st, 2009
The popular website Digg uses a community voting system to interview people of interest. The most recent interview was with Marissa Mayer, the VP of Search and user experience. Watch it if you have the time… Digg Dialogg with Google’s Marissa Mayer from Digg Videos on Vimeo.
The Power of Social Media
Posted 14 July 29th, 2009
I read an article from The Baltomore Sun today that very quickly showed that large companies are really starting to understand the potential of social media. It said: “Before the latest social media revolution, Jessica Gottlieb would have probably watched helplessly when her kids, Jane and Alexander, were trapped on the tarmac, waiting for their [...]
What Google is trying to tell us. Update
Posted 14 July 16th, 2009
I while back I wrote an article about the what the stream of innovation coming out of the Google offices could mean for marketers. Last week Google announced that will be launching a new operating system so time for an update. In my last article I suggested that Google is actually trying to create new [...]
Advertising is Dead : Long Live Advertising.
Posted 14 June 4th, 2009
Brand leadership through social media Customers are very publicly talking back and it is making the management teams of some brands very nervous. Not so long ago the relationship that brands had with their customers was a one way street. The brand was the boss. They told their customers what they liked and how to [...]
Don't get social media? Too late, it's all about to change.
Posted 14 May 29th, 2009
Social media is everywhere. There is a huge amount of talk about Facebook, Twitter, FriendFeed, Skype, Ning and all the other platforms out there. If it all seems like some crazy fad, think again. The human race is built on social interaction. We evolved to communicate with each other. Being social is what the world [...]
How social networks are transforming TV
Posted 14 May 5th, 2009
Social networks are changing the way people meet, interact, exchange opinions and find and view entertainment – as well as the ways brands engage with consumers. Now everyone has a voice and a platform to be heard. Sure there is a lot of noise and random chatter out there but it is already clear that [...]
Twitter's growth in Australia 'phenomenal'
Posted 14 April 28th, 2009
From The Sydney Morning Herald: “With celebrities such as Ashton Kutcher and Oprah Winfrey helping fuel Twitter mania, the micro-blogging website is soaring to stardom around the world, according to Hitwise. Twitter’s growth in Australia “has been nothing short of phenomenal,” rocketing 1067 per cent since the start of this year, reported Alan Long, research [...]
Is Twitter the start of Web 3.0?
Posted 14 April 27th, 2009
The World Wide Web. You can find recipes, connect with old class mates and buy practically anything. There seems to be every bit of information available you could possibly want, and more. In fact there seems to be too much information. Web statistics seem to be showing that the number of failed searches, that is [...]
Melbourne Marathon
Posted 14 April 21st, 2009
Once a year Herald Sun, The Nine Network sponsor the Melbourne Marathon. Working Three was brought in to develop an application to increase participant interaction and engagement through the Herald Sun website. Working with the Herald Sun team, we came up with an application that used RFID technology to log the time of every runner [...]
