Social Segmentation
Posted 14 February 18th, 2010
Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media. But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge [...]
Web 2.0 Expo NY: Gary Vaynerchuk talks about building a personal brand
Posted 14 January 11th, 2010
Facebook did well, but 2009 was the year of Twitter and Digg
Posted 14 December 15th, 2009
A great article from the examiner.com explores the rise of social platforms in 2009: “Social media hit a tipping point in 2009 as sites like Facebook and YouTube increased their presence in mainstream media while sites like Twitter and Digg emerged. On top of the obvious, thousands of new and legitimate social media websites hit [...]
Anthill publishes our articles
Posted 14 December 7th, 2009
Anthill publishes our articles
Best Buy Digital marketing
Posted 14 December 2nd, 2009
Best Buy may not always be thought of as trail-blazers but this video presented by their CMO shows how much they have embraced digital marketing and social media.
Google's chief economist, Hal Varian
Posted 14 December 1st, 2009
When Hal Varian speaks it pays (quite literally) to listen. The video below shows why. For more of the interview click here.
Developing your growth strategy
Posted 14 November 9th, 2009
As the southern hemisphere heads into summer and people flock to the beach it is tempting to think that the global financial crisis [GFC] was a just bump in the road. In some ways it was – at least for Australia. We seemed to have ducked the worst of the GFC. But that perception ignores [...]
Hal Varian explains why statisticians will be the sexiest job in the next decade
Posted 14 November 6th, 2009
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Google Blog post: investing in innovation
Posted 14 November 3rd, 2009
“We want to continue to create products that rethink industry standards, challenge the status quo and make people’s lives easier ‚Äî and we know that there are great minds out there with the same goal.” Follow this link to read the full article
The Future of the Internet – Google CEO Eric Schmidt
Posted 14 November 3rd, 2009
Very interesting interview. Well worth taking the time to watch.
Your market hates stability
Posted 14 August 21st, 2009
In case you haven’t realised the global financial crisis has changed things. Crises reshape the mindset of consumers and this one has also accelerated the ‘online’ trend. Consumers now communicate, make decisions and spend their dollars differently – and they expect to be heard. This is more than just a passing fad. Things are never [...]
Gordon Brown: Wiring a web for global good
Posted 14 August 11th, 2009
UK Prime Minister delivers this inspiring talk at TED. He discusses how we can use today’s interconnectedness to develop our shared global ethic.
