Leading from the top
Posted 14 August 5th, 2011
Social media, combined with some careful strategic planning, is a perfect channel for developing a thought leadership marketing plan. And if you get it right it can be transformative.
The Rise of the Social Economy
Posted 14 August 12th, 2010
In this article I take a close look at the social media landscape, describe some of the “platforms”, examine how these are changing the market place and outline a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.
Facebook did well, but 2009 was the year of Twitter and Digg
Posted 14 December 15th, 2009
A great article from the examiner.com explores the rise of social platforms in 2009: “Social media hit a tipping point in 2009 as sites like Facebook and YouTube increased their presence in mainstream media while sites like Twitter and Digg emerged. On top of the obvious, thousands of new and legitimate social media websites hit [...]
Best Buy Digital marketing
Posted 14 December 2nd, 2009
Best Buy may not always be thought of as trail-blazers but this video presented by their CMO shows how much they have embraced digital marketing and social media.
A look at the future of digital marketing
Posted 14 December 1st, 2009
Social Networks & Instant Democracy
Posted 14 September 21st, 2009
A famously controversial American TV personality recently discovered the hard way that more power now rests in the hands of average people than has at any other time in history. Glenn Beck is known for being a very pro-republican commentator on the Fox Network. In this article we will look how some smart thinking and [...]
Your market hates stability
Posted 14 August 21st, 2009
In case you haven’t realised the global financial crisis has changed things. Crises reshape the mindset of consumers and this one has also accelerated the ‘online’ trend. Consumers now communicate, make decisions and spend their dollars differently – and they expect to be heard. This is more than just a passing fad. Things are never [...]
Marketing Medical Services
Posted 14 August 18th, 2009
The world of medical services is changing fast. Traditional word-of-mouth marketing and life-long loyalty to one medical practice is being eroded by rapid developments in the online world. Your customers now use the internet to connect with other customers, find and evaluate services, products and conduct extensive research on topics that matter the most before [...]
Gordon Brown: Wiring a web for global good
Posted 14 August 11th, 2009
UK Prime Minister delivers this inspiring talk at TED. He discusses how we can use today’s interconnectedness to develop our shared global ethic.
Social Media is the new Punk Rock!!
Posted 14 July 31st, 2009
Great Video. I’ll let it speak for itself… >
Google VP of Search with some interesting insights
Posted 14 July 31st, 2009
The popular website Digg uses a community voting system to interview people of interest. The most recent interview was with Marissa Mayer, the VP of Search and user experience. Watch it if you have the time… Digg Dialogg with Google’s Marissa Mayer from Digg Videos on Vimeo.
Three social media ideas that will have instant impact
Posted 14 July 30th, 2009
A recent article on the Harvard Business Publishing website discusses three ways that companies can use social media to create a positive impact on their brand – instantly. Well worth a read. Click here.
