Sport’s Digital Future
Posted 14 March 24th, 2011
Working Three recently worked on a digital strategy for Netball Australia and as a result have had significant contact with The Australia Sports Commission. What we have found is that sporting organisations in Australia are getting more serious about their digital future. Advances in technology such as cloud computing, Software as a Service and the [...]
The Rise of the Social Economy
Posted 14 August 12th, 2010
In this article I take a close look at the social media landscape, describe some of the “platforms”, examine how these are changing the market place and outline a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.
The following article is a response to an article published in the June 17-23, 2010 edition of BRW… I recently read an article in this magazine written by Mark Ritson titled “The Emporer’s New Tweets”. In essence the article argued that Twitter was a waste of time. It made some interesting points but it’s logic was flawed. [...]
Progressing with Social Media : Owning the data
Posted 14 April 9th, 2010
Are you using social media to push your companies message, gain a thought leadership position or generate new product ideas? If the answer is yes then that’s great, consider yourself ahead of the curve. But if you are now wondering how to measure the effectiveness of your activity or if you have spotted that a [...]
Why Social Media Has Gone Mainstream
Posted 14 April 9th, 2010
The hype around social media just keeps getting louder. Every week a new campaign and a new platform is released. So why has social media gone mainstream? Online networks, including social ones, evolve and take on a life of their own. In the real world, for multi-celled organisms to exist a number of cells must [...]
Social Segmentation
Posted 14 February 18th, 2010
Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media. But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge [...]
The New SME
Posted 14 February 18th, 2010
There is a new breed of small business on the boil and it is about to shine. One of the developments to emerge from of the recent financial crisis is the birth of a new breed of SME. They are niche companies born out of a need to fill a void in an increasingly small [...]
How To Make a Splash in Social Media : by Alexis Ohanian
Posted 14 February 9th, 2010
This is great talk from the founder of reddit.com Alex Ohanian. Thanks to TED for providing brilliant speakers to us all, again.
Web 2.0 Expo NY: Gary Vaynerchuk talks about building a personal brand
Posted 14 January 11th, 2010
Facebook did well, but 2009 was the year of Twitter and Digg
Posted 14 December 15th, 2009
A great article from the examiner.com explores the rise of social platforms in 2009: “Social media hit a tipping point in 2009 as sites like Facebook and YouTube increased their presence in mainstream media while sites like Twitter and Digg emerged. On top of the obvious, thousands of new and legitimate social media websites hit [...]
Best Buy Digital marketing
Posted 14 December 2nd, 2009
Best Buy may not always be thought of as trail-blazers but this video presented by their CMO shows how much they have embraced digital marketing and social media.
A look at the future of digital marketing
Posted 14 December 1st, 2009
