Leading from the top
Posted 14 August 5th, 2011
Social media, combined with some careful strategic planning, is a perfect channel for developing a thought leadership marketing plan. And if you get it right it can be transformative.
Gathering social intelligence
Posted 14 July 26th, 2011
This year has seen an ever increasing number of companies and organisations experiment with social media. As they embark on what in most cases is a long journey, the need to become more sophisticated about how they approach the social web becomes greater. Of course, there are a number of tools and techniques to help [...]
One of the most powerful aspects of social media is the ability to connect and listen to what your audience has to say. For companies this means being able to get feedback on products, find opportunities and develop new ways of performing customer service. While the promise of these benefits are exciting to businesses, they [...]
Twustomer Service
Posted 14 June 21st, 2011
Major technological breakthroughs can change expectations, behaviours, profit opportunities, and the economic profile of businesses and economies. The introduction of rail, electricity, mass production of cars, telecommunications and the Internet were all profound economic disrupters.
Like Your Eyes Open – Understanding social media data
Posted 14 June 11th, 2011
The first half of the year has seen growing interest in social media as a marketing platform, with an ever-increasing number of success stories making marketing headlines. We are seeing all kinds of brands making social media marketing work, and others want to enjoy the same success. As a result, Facebook ‘Likes’ have become the [...]
Sport’s Digital Future
Posted 14 March 24th, 2011
Working Three recently worked on a digital strategy for Netball Australia and as a result have had significant contact with The Australia Sports Commission. What we have found is that sporting organisations in Australia are getting more serious about their digital future. Advances in technology such as cloud computing, Software as a Service and the [...]
The Rise of the Social Economy
Posted 14 August 12th, 2010
In this article I take a close look at the social media landscape, describe some of the “platforms”, examine how these are changing the market place and outline a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.
The following article is a response to an article published in the June 17-23, 2010 edition of BRW… I recently read an article in this magazine written by Mark Ritson titled “The Emporer’s New Tweets”. In essence the article argued that Twitter was a waste of time. It made some interesting points but it’s logic was flawed. [...]
Progressing with Social Media : Owning the data
Posted 14 April 9th, 2010
Are you using social media to push your companies message, gain a thought leadership position or generate new product ideas? If the answer is yes then that’s great, consider yourself ahead of the curve. But if you are now wondering how to measure the effectiveness of your activity or if you have spotted that a [...]
Why Social Media Has Gone Mainstream
Posted 14 April 9th, 2010
The hype around social media just keeps getting louder. Every week a new campaign and a new platform is released. So why has social media gone mainstream? Online networks, including social ones, evolve and take on a life of their own. In the real world, for multi-celled organisms to exist a number of cells must [...]
Social Segmentation
Posted 14 February 18th, 2010
Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media. But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge [...]
The New SME
Posted 14 February 18th, 2010
There is a new breed of small business on the boil and it is about to shine. One of the developments to emerge from of the recent financial crisis is the birth of a new breed of SME. They are niche companies born out of a need to fill a void in an increasingly small [...]
