Why Social Media Has Gone Mainstream
Posted 14 April 9th, 2010
The hype around social media just keeps getting louder. Every week a new campaign and a new platform is released. So why has social media gone mainstream? Online networks, including social ones, evolve and take on a life of their own. In the real world, for multi-celled organisms to exist a number of cells must [...]
Social Segmentation
Posted 14 February 18th, 2010
Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media. But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge [...]
How To Make a Splash in Social Media : by Alexis Ohanian
Posted 14 February 9th, 2010
This is great talk from the founder of reddit.com Alex Ohanian. Thanks to TED for providing brilliant speakers to us all, again.
Web 2.0 Expo NY: Gary Vaynerchuk talks about building a personal brand
Posted 14 January 11th, 2010
Facebook did well, but 2009 was the year of Twitter and Digg
Posted 14 December 15th, 2009
A great article from the examiner.com explores the rise of social platforms in 2009: “Social media hit a tipping point in 2009 as sites like Facebook and YouTube increased their presence in mainstream media while sites like Twitter and Digg emerged. On top of the obvious, thousands of new and legitimate social media websites hit [...]
Your market hates stability
Posted 14 August 21st, 2009
In case you haven’t realised the global financial crisis has changed things. Crises reshape the mindset of consumers and this one has also accelerated the ‘online’ trend. Consumers now communicate, make decisions and spend their dollars differently – and they expect to be heard. This is more than just a passing fad. Things are never [...]
Google VP of Search with some interesting insights
Posted 14 July 31st, 2009
The popular website Digg uses a community voting system to interview people of interest. The most recent interview was with Marissa Mayer, the VP of Search and user experience. Watch it if you have the time… Digg Dialogg with Google’s Marissa Mayer from Digg Videos on Vimeo.
The Power of Social Media
Posted 14 July 29th, 2009
I read an article from The Baltomore Sun today that very quickly showed that large companies are really starting to understand the potential of social media. It said: “Before the latest social media revolution, Jessica Gottlieb would have probably watched helplessly when her kids, Jane and Alexander, were trapped on the tarmac, waiting for their [...]
What Google is trying to tell us. Update
Posted 14 July 16th, 2009
I while back I wrote an article about the what the stream of innovation coming out of the Google offices could mean for marketers. Last week Google announced that will be launching a new operating system so time for an update. In my last article I suggested that Google is actually trying to create new [...]
Advertising is Dead : Long Live Advertising.
Posted 14 June 4th, 2009
Brand leadership through social media Customers are very publicly talking back and it is making the management teams of some brands very nervous. Not so long ago the relationship that brands had with their customers was a one way street. The brand was the boss. They told their customers what they liked and how to [...]
Don't get social media? Too late, it's all about to change.
Posted 14 May 29th, 2009
Social media is everywhere. There is a huge amount of talk about Facebook, Twitter, FriendFeed, Skype, Ning and all the other platforms out there. If it all seems like some crazy fad, think again. The human race is built on social interaction. We evolved to communicate with each other. Being social is what the world [...]
How social networks are transforming TV
Posted 14 May 5th, 2009
Social networks are changing the way people meet, interact, exchange opinions and find and view entertainment – as well as the ways brands engage with consumers. Now everyone has a voice and a platform to be heard. Sure there is a lot of noise and random chatter out there but it is already clear that [...]
