Converting friends into customers
Posted 14 October 25th, 2011
As the year begins to wind down, before the party season gets underway, it is worth putting time aside to take stock and plan for the the coming months. Over the course of this year, this column has discussed many of the facets of social media management. We have looked at how to grow a [...]
No more speed dating
Posted 14 October 6th, 2011
Much has been made of the way that people interact online. There have been a lot of discussion about how the attention spans of social media users are getting shorter, and possibly more superficial. In many ways there is some truth to this point of view. Many interactions in the social web are light and [...]
Letting go – dealing with negative comments online
Posted 14 September 25th, 2011
The social media space and it’s seemingly endless supply of instant feedback loops can be a scary place for some people. One of the most frequent questions I’m asked when discussing social media strategy is “how do we control messages when people say something about our brand that we don’t like?”. The answer to this [...]
Your customers own your brand
Posted 14 August 29th, 2011
You may think that your company owns its brand. As intellectual property, if you will excuse the pun, that’s patently true. But while owning the IP of a brand offers some advantages, it provides little real control over the ability to generate or maintain value. A fundamental principle of brand strategy is that a brand [...]
Leading from the top
Posted 14 August 5th, 2011
Social media, combined with some careful strategic planning, is a perfect channel for developing a thought leadership marketing plan. And if you get it right it can be transformative.
Gathering social intelligence
Posted 14 July 26th, 2011
This year has seen an ever increasing number of companies and organisations experiment with social media. As they embark on what in most cases is a long journey, the need to become more sophisticated about how they approach the social web becomes greater. Of course, there are a number of tools and techniques to help [...]
Twustomer Service
Posted 14 June 21st, 2011
Major technological breakthroughs can change expectations, behaviours, profit opportunities, and the economic profile of businesses and economies. The introduction of rail, electricity, mass production of cars, telecommunications and the Internet were all profound economic disrupters.
Social media seems to be everywhere this year. Facebook is rarely out of the mainstream media and marketing publications are constantly referring to the ever increasing percentage of budget being moved to social media. With all of this activity it is worth taking a step back and thinking about what social connectivity really is, how [...]
How To Make a Splash in Social Media : by Alexis Ohanian
Posted 14 February 9th, 2010
This is great talk from the founder of reddit.com Alex Ohanian. Thanks to TED for providing brilliant speakers to us all, again.
Social Media Change Agent
Posted 14 April 24th, 2009
We have been diving into the HBR archives on YouTube EDU even more recently. This talk with Josh Bernoff from Forrester Research is very enlightening.
