Almost everyday we hear about the struggling retail sector. Despite weathering the GFC far better than most of the developed world, here in Australia our bricks and mortar stores can’t seem to get people to part with their money. What’s actually happening is quite profound. There is a cultural shift happening at the moment that [...]
Why Social Media Has Gone Mainstream
Posted 14 April 9th, 2010
The hype around social media just keeps getting louder. Every week a new campaign and a new platform is released. So why has social media gone mainstream? Online networks, including social ones, evolve and take on a life of their own. In the real world, for multi-celled organisms to exist a number of cells must [...]
Social Segmentation
Posted 14 February 18th, 2010
Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media. But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge [...]
The New SME
Posted 14 February 18th, 2010
There is a new breed of small business on the boil and it is about to shine. One of the developments to emerge from of the recent financial crisis is the birth of a new breed of SME. They are niche companies born out of a need to fill a void in an increasingly small [...]
How To Make a Splash in Social Media : by Alexis Ohanian
Posted 14 February 9th, 2010
This is great talk from the founder of reddit.com Alex Ohanian. Thanks to TED for providing brilliant speakers to us all, again.
Web 2.0 Expo NY: Gary Vaynerchuk talks about building a personal brand
Posted 14 January 11th, 2010
Facebook did well, but 2009 was the year of Twitter and Digg
Posted 14 December 15th, 2009
A great article from the examiner.com explores the rise of social platforms in 2009: “Social media hit a tipping point in 2009 as sites like Facebook and YouTube increased their presence in mainstream media while sites like Twitter and Digg emerged. On top of the obvious, thousands of new and legitimate social media websites hit [...]
Best Buy Digital marketing
Posted 14 December 2nd, 2009
Best Buy may not always be thought of as trail-blazers but this video presented by their CMO shows how much they have embraced digital marketing and social media.
A look at the future of digital marketing
Posted 14 December 1st, 2009
Hal Varian explains why statisticians will be the sexiest job in the next decade
Posted 14 November 6th, 2009
1/6 2/6 3/6 4/6 5/6 6/6
Google Blog post: investing in innovation
Posted 14 November 3rd, 2009
“We want to continue to create products that rethink industry standards, challenge the status quo and make people’s lives easier ‚Äî and we know that there are great minds out there with the same goal.” Follow this link to read the full article
The Future of the Internet – Google CEO Eric Schmidt
Posted 14 November 3rd, 2009
Very interesting interview. Well worth taking the time to watch.
