“We want to continue to create products that rethink industry standards, challenge the status quo and make people’s lives easier — and we know that there are great minds out there with the same goal.”
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Posted 3 November 2009 in Internet, by
Mark
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Tags: Google, Innovation, Internet, Marketing, web design melbourne.
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While doing some research on market trends I found a website called Springwise that scourers the earth for entrepreneurial ideas. I thought it was amazing how prevalent the premiumisation of products is.
For a case study on how brands are using this format to increasing profits see here.
Posted 22 April 2008 in Market Trends, by
Mark
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Tags: Brand, Future Confidence, Good Results, Growth, Innovation, Pernod Ricard, Premiumisation, Profit, Strategy.
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