The Rise of the Social Economy
Posted 14 August 12th, 2010
In this article I take a close look at the social media landscape, describe some of the “platforms”, examine how these are changing the market place and outline a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.
Google's chief economist, Hal Varian
Posted 14 December 1st, 2009
When Hal Varian speaks it pays (quite literally) to listen. The video below shows why. For more of the interview click here.
Developing your growth strategy
Posted 14 November 9th, 2009
As the southern hemisphere heads into summer and people flock to the beach it is tempting to think that the global financial crisis [GFC] was a just bump in the road. In some ways it was – at least for Australia. We seemed to have ducked the worst of the GFC. But that perception ignores [...]
Hal Varian explains why statisticians will be the sexiest job in the next decade
Posted 14 November 6th, 2009
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Google Blog post: investing in innovation
Posted 14 November 3rd, 2009
“We want to continue to create products that rethink industry standards, challenge the status quo and make people’s lives easier ‚Äî and we know that there are great minds out there with the same goal.” Follow this link to read the full article
The Future of the Internet – Google CEO Eric Schmidt
Posted 14 November 3rd, 2009
Very interesting interview. Well worth taking the time to watch.
The Google Story
Posted 14 October 27th, 2009
This is a great vid that quickly goes through the history of Google. Well worth a couple of minutes of your time.
Google VP of Search with some interesting insights
Posted 14 July 31st, 2009
The popular website Digg uses a community voting system to interview people of interest. The most recent interview was with Marissa Mayer, the VP of Search and user experience. Watch it if you have the time… Digg Dialogg with Google’s Marissa Mayer from Digg Videos on Vimeo.
The Power of Social Media
Posted 14 July 29th, 2009
I read an article from The Baltomore Sun today that very quickly showed that large companies are really starting to understand the potential of social media. It said: “Before the latest social media revolution, Jessica Gottlieb would have probably watched helplessly when her kids, Jane and Alexander, were trapped on the tarmac, waiting for their [...]
Marketing Mag article
Posted 14 July 24th, 2009
The great guys over at Marketing Magazine have published an article we have written. You can read it here.
Google Wave to launch in September
Posted 14 July 22nd, 2009
Google has finally announced the when it will launch it’s public beta of Google Wave. The announcement reads “… this morning we announced that we plan to start extending the Google Wave preview beyond developers on September 30th. This will take place on wave.google.com rather than the separate “sandbox” instance we are currently using, and [...]
What Google is trying to tell us. Update
Posted 14 July 16th, 2009
I while back I wrote an article about the what the stream of innovation coming out of the Google offices could mean for marketers. Last week Google announced that will be launching a new operating system so time for an update. In my last article I suggested that Google is actually trying to create new [...]
