Converting friends into customers
Posted 14 October 25th, 2011
As the year begins to wind down, before the party season gets underway, it is worth putting time aside to take stock and plan for the the coming months. Over the course of this year, this column has discussed many of the facets of social media management. We have looked at how to grow a [...]
No more speed dating
Posted 14 October 6th, 2011
Much has been made of the way that people interact online. There have been a lot of discussion about how the attention spans of social media users are getting shorter, and possibly more superficial. In many ways there is some truth to this point of view. Many interactions in the social web are light and [...]
Letting go – dealing with negative comments online
Posted 14 September 25th, 2011
The social media space and it’s seemingly endless supply of instant feedback loops can be a scary place for some people. One of the most frequent questions I’m asked when discussing social media strategy is “how do we control messages when people say something about our brand that we don’t like?”. The answer to this [...]
Your customers own your brand
Posted 14 August 29th, 2011
You may think that your company owns its brand. As intellectual property, if you will excuse the pun, that’s patently true. But while owning the IP of a brand offers some advantages, it provides little real control over the ability to generate or maintain value. A fundamental principle of brand strategy is that a brand [...]
Leading from the top
Posted 14 August 5th, 2011
Social media, combined with some careful strategic planning, is a perfect channel for developing a thought leadership marketing plan. And if you get it right it can be transformative.
One of the most powerful aspects of social media is the ability to connect and listen to what your audience has to say. For companies this means being able to get feedback on products, find opportunities and develop new ways of performing customer service. While the promise of these benefits are exciting to businesses, they [...]
The Rise of the Social Economy
Posted 14 August 12th, 2010
In this article I take a close look at the social media landscape, describe some of the “platforms”, examine how these are changing the market place and outline a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.
Social Segmentation
Posted 14 February 18th, 2010
Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media. But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge [...]
Facebook did well, but 2009 was the year of Twitter and Digg
Posted 14 December 15th, 2009
A great article from the examiner.com explores the rise of social platforms in 2009: “Social media hit a tipping point in 2009 as sites like Facebook and YouTube increased their presence in mainstream media while sites like Twitter and Digg emerged. On top of the obvious, thousands of new and legitimate social media websites hit [...]
The Power of Social Media
Posted 14 July 29th, 2009
I read an article from The Baltomore Sun today that very quickly showed that large companies are really starting to understand the potential of social media. It said: “Before the latest social media revolution, Jessica Gottlieb would have probably watched helplessly when her kids, Jane and Alexander, were trapped on the tarmac, waiting for their [...]
Don't get social media? Too late, it's all about to change.
Posted 14 May 29th, 2009
Social media is everywhere. There is a huge amount of talk about Facebook, Twitter, FriendFeed, Skype, Ning and all the other platforms out there. If it all seems like some crazy fad, think again. The human race is built on social interaction. We evolved to communicate with each other. Being social is what the world [...]
Facebook vs. Twitter
Posted 14 May 4th, 2009
From BNET Blog “This one has been developing for some time now right before our eyes, but the titanic nature of the faceoff between what are arguably the two most aggressive representatives of Web 2.0 ‚Äî Facebook and Twitter ‚Äî has only recently heated up to the boiling point. As Brad Stone, of The New [...]
