Developing your growth strategy
As the southern hemisphere heads into summer and people flock to the beach it is tempting to think that the global financial crisis [GFC] was a just bump in the road. In some ways it was – at least for Australia. We seemed to have ducked the worst of the GFC. But that perception ignores [...]
Social Networks & Instant Democracy
A famously controversial American TV personality recently discovered the hard way that more power now rests in the hands of average people than has at any other time in history. Glenn Beck is known for being a very pro-republican commentator on the Fox Network. In this article we will look how some smart thinking and [...]
Social Media is the new Punk Rock!!
Great Video. I’ll let it speak for itself… >
Twitter's growth in Australia 'phenomenal'
From The Sydney Morning Herald: “With celebrities such as Ashton Kutcher and Oprah Winfrey helping fuel Twitter mania, the micro-blogging website is soaring to stardom around the world, according to Hitwise. Twitter’s growth in Australia “has been nothing short of phenomenal,” rocketing 1067 per cent since the start of this year, reported Alan Long, research [...]
Some interesting facts about the growth of the internet
Just in case anyone was wondering just how big a change the internet, digital marketing and the possibilities it has brought really is.
David Carson at TED 2003
It’s a few years old but still one of the great TED talk. From the TED website -¬†”Great design is a never-ending journey of discovery — for which it helps to pack a healthy sense of humor. Sociologist and surfer-turned-designer David Carson walks through a gorgeous (and often quite funny) slide deck of his work [...]
Agencies being employed over Twitter….
Social networking has hit new heights in America. Companies are asking agencies to submit proposals for social¬†networking¬†contracts – over Twitter. Read the whole article
What the newspaper industry needs to do to survive.
We’re not going to pretend that we know everything about newspapers. Nor are we saying we can somehow magically see into the future. But some things just seem obvious to us. Let us know what you think. He said that he was ‚Äòmad as hell‚Äô at what he saw as intellectual property theft. News aggregators [...]
Who's going to win the deal to advertise on Twitter?
There’s a battle going on between Google and Microsoft over the rights to advertise on Twitter. Read all about it here
How the economic downturn will mature internet marketing.
The world economy is in state of disarray. As companies fail we can take some small comfort in the fact that these types of events help markets evolve. So what is going to happen to marketing on the internet over the next few years? Before we dive into that it is worth looking back to [...]
Is atheism the ultimate challenger brand?

Recently, a London based atheist group called the British Humanist Association set out to raise funds for an ad campaign. The kind of ad campaign that goes on the side of bus to be exact. They had a modest goal, £5,500 for placement of the ad which was to read; “There probably is no God. Now [...]
Facebook Population explosion
It’s official: Facebook has a population larger than some of the world’s biggest countries. Read all about it here.
