Marketing Legal Services
Posted 14 November 2nd, 2009
The world of legal services is changing fast. Traditional word-of-mouth marketing and life-long loyalty to one legal practice is being eroded by rapid developments in the online world. Your customers now use the internet to connect with other customers, find and evaluate services and conduct extensive research on topics that matter the most before making [...]
Social Networks & Instant Democracy
Posted 14 September 21st, 2009
A famously controversial American TV personality recently discovered the hard way that more power now rests in the hands of average people than has at any other time in history. Glenn Beck is known for being a very pro-republican commentator on the Fox Network. In this article we will look how some smart thinking and [...]
Your market hates stability
Posted 14 August 21st, 2009
In case you haven’t realised the global financial crisis has changed things. Crises reshape the mindset of consumers and this one has also accelerated the ‘online’ trend. Consumers now communicate, make decisions and spend their dollars differently – and they expect to be heard. This is more than just a passing fad. Things are never [...]
How to save MySpace
Posted 14 August 21st, 2009
Recently published in Anthill Online MySpace is in trouble. Membership is dropping and people are leaving in droves. Some people assert that the mass exodus started when News Corp bought the social network and others say it is simply a sign of how fast fashion changes online. The real truth is that the owners of [...]
Marketing Medical Services
Posted 14 August 18th, 2009
The world of medical services is changing fast. Traditional word-of-mouth marketing and life-long loyalty to one medical practice is being eroded by rapid developments in the online world. Your customers now use the internet to connect with other customers, find and evaluate services, products and conduct extensive research on topics that matter the most before [...]
The birth of Wikipedia
Posted 14 August 14th, 2009
Enlightened Stupid Marketer
Posted 14 August 10th, 2009
Hilarious YouTube video about the mind of the “Enlightened Stupid Marketer”
Social Media is the new Punk Rock!!
Posted 14 July 31st, 2009
Great Video. I’ll let it speak for itself… >
Google VP of Search with some interesting insights
Posted 14 July 31st, 2009
The popular website Digg uses a community voting system to interview people of interest. The most recent interview was with Marissa Mayer, the VP of Search and user experience. Watch it if you have the time… Digg Dialogg with Google’s Marissa Mayer from Digg Videos on Vimeo.
Marketing Mag article
Posted 14 July 24th, 2009
The great guys over at Marketing Magazine have published an article we have written. You can read it here.
Google Wave to launch in September
Posted 14 July 22nd, 2009
Google has finally announced the when it will launch it’s public beta of Google Wave. The announcement reads “… this morning we announced that we plan to start extending the Google Wave preview beyond developers on September 30th. This will take place on wave.google.com rather than the separate “sandbox” instance we are currently using, and [...]
What Google is trying to tell us. Update
Posted 14 July 16th, 2009
I while back I wrote an article about the what the stream of innovation coming out of the Google offices could mean for marketers. Last week Google announced that will be launching a new operating system so time for an update. In my last article I suggested that Google is actually trying to create new [...]
