Converting friends into customers
Posted 14 October 25th, 2011
As the year begins to wind down, before the party season gets underway, it is worth putting time aside to take stock and plan for the the coming months. Over the course of this year, this column has discussed many of the facets of social media management. We have looked at how to grow a [...]
Proto Investment Partners
Posted 14 October 13th, 2010
Proto Investment Partners
Proto Investment Partners is a highly specialized alternative investment manager, with offices in Sydney and Melbourne, focused on angel investments and early stage venture capital. They required a world class website to promote their newly formed company.
The Rise of the Social Economy
Posted 14 August 12th, 2010
In this article I take a close look at the social media landscape, describe some of the “platforms”, examine how these are changing the market place and outline a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.
Social Segmentation
Posted 14 February 18th, 2010
Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media. But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge [...]
The New SME
Posted 14 February 18th, 2010
There is a new breed of small business on the boil and it is about to shine. One of the developments to emerge from of the recent financial crisis is the birth of a new breed of SME. They are niche companies born out of a need to fill a void in an increasingly small [...]
Web 2.0 Expo NY: Gary Vaynerchuk talks about building a personal brand
Posted 14 January 11th, 2010
Facebook did well, but 2009 was the year of Twitter and Digg
Posted 14 December 15th, 2009
A great article from the examiner.com explores the rise of social platforms in 2009: “Social media hit a tipping point in 2009 as sites like Facebook and YouTube increased their presence in mainstream media while sites like Twitter and Digg emerged. On top of the obvious, thousands of new and legitimate social media websites hit [...]
Best Buy Digital marketing
Posted 14 December 2nd, 2009
Best Buy may not always be thought of as trail-blazers but this video presented by their CMO shows how much they have embraced digital marketing and social media.
A look at the future of digital marketing
Posted 14 December 1st, 2009
Google's chief economist, Hal Varian
Posted 14 December 1st, 2009
When Hal Varian speaks it pays (quite literally) to listen. The video below shows why. For more of the interview click here.
Developing your growth strategy
Posted 14 November 9th, 2009
As the southern hemisphere heads into summer and people flock to the beach it is tempting to think that the global financial crisis [GFC] was a just bump in the road. In some ways it was – at least for Australia. We seemed to have ducked the worst of the GFC. But that perception ignores [...]
Hal Varian explains why statisticians will be the sexiest job in the next decade
Posted 14 November 6th, 2009
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