Marketing with the force
Posted 14 January 23rd, 2011
Now that 2011 is well underway I thought I’d kick off by reviewing one of the most interesting uses of Twitter last year. This is not a story about Twitter being used to influence an election or kick starting a sit-com. This is a far more commercially focused story… Best Buys has been focusing on [...]
Proto Investment Partners
Posted 14 October 13th, 2010
Proto Investment Partners
Proto Investment Partners is a highly specialized alternative investment manager, with offices in Sydney and Melbourne, focused on angel investments and early stage venture capital. They required a world class website to promote their newly formed company.
VicUrban Meridian
Posted 14 October 5th, 2010
VicUrban Meridian
VicUrban is the Victoria Government’s land development agency commissioned with developing sustainable, affordable communities in Melbourne and regional Victoria. Working Three were engaged to research, plan, script and produce a video explaining Meridian, the new development in Dandenong South.
University of Adelaide
Posted 14 June 3rd, 2010
University of Adelaide
The Environment Institute is a bold new initiative from University of Adelaide. Bringing together a Men-in-Black style crew of the best performing research teams. The result is an unusual mix of science fields, from economics to engineering, embarking on a crusade to tackle the world’s most pressing environmental issues.To succeed, the ambitious South Australians needed backing from influential leaders across the board. So clearly, communications for this project needed to reflect the braveness of the institute’s mission and make the very bold statement get across the line.
Tricomo
Posted 14 June 2nd, 2010
Tricomo
A brand family
Challenge
Tricomo is a boutique property development firm building high-end luxury homes in some of Melbourne’s most prestigious suburbs. The company came to W3 needing a discrete, yet unique, visual identity and a few but important elements. Flying under the radar and living off a great reputation, the company decided it was time to enter the 21st century – and start communicating and sharing their great story.
deliberatepractice
Posted 14 June 2nd, 2010
deliberatepractice
To develop a brand identity for an ambitious new HR consulting venture established by a team of experienced industry players. The vision for the business was clear – it had to take a stand and be bold to attract strong clients and candidates. The business needed to stand out from the crowd of somewhat sterile, corporate-looking competitors.
Denmark House
Posted 14 May 31st, 2010
Denmark House
A Melbourne institution – reborn.
Challenge
Denmark House is an ambitious, multi-million dollar initiative launched in 2009 to promote Danish industry in Australia and strengthen Danish-Australian relations. At the core of it was a stylish new membership-based lounge venue in the heart of Melbourne’s CBD. Denmark House was created as an offspring from one of Melbourne’s oldest and most well-known clubs, The Danish Club. With a proud 120 year history it was suffering from serious brand neglect over more than a decade. The Club had to implement drastic change to salvage brand equity and it’s membership base. With a bold move to part with its prominent Middle Park beach property the former Danish Club decided to re-locate and re-brand. Establishing a fully revamped CBD venue designed by Danish architects and lavishly equipped with imported Danish designer furniture – was only the beginning.
Sense 6
Posted 14 April 16th, 2010
Sense6
A creative showcase for a creative company.
Challenge
Sense6 is a photographic and 3D studio providing services for the advertising, graphic design and marketing industries. As a creatively driven company, Working Three was chosen to develop a unique way to showcase the work of Sense6 online. Along with the stand-out creative showcase, the company required a custom-built content management to allow cater to day-to-day web content editing needs; it needed to allow for very easy updating of photos, images and videos..
CPA
Posted 14 April 16th, 2010
CPA
Talking directly to students with a design style they would understand.
Challenge
CPA Passport is the student network of CPA Australia. Finance, accounting and business students can sign up for free membership which offers a range of benefits, including access to an internship program, career planning workshops and discounted products and services.
Telstra
Posted 14 April 16th, 2010
Telstra
Reshaping the bill to fit the bill.
Challenge
Telstra needed to reduce costs and the environmental impact of sending out call details to their commercial customer base. The bills had traditionally been a complete list of all calls, sometimes equating to hundreds of printed pages.
Intermode
Posted 14 April 16th, 2010
Intermode
Creating an immersive architectural website.
Challenge
Develop a Flash -based web site for Intermode, an innovative architectural firm.
Melbourne Marathon
Posted 14 April 16th, 2010
Herald Sun – Melbourne Marathon
Creating an online social event and making everyone feel like a winner.
Challenge
Once a year Herald Sun sponsor the Melbourne Marathon. Working Three was commissioned to develop an application to increase participant interaction and engagement through the Herald Sun website. The brief was to develop an online application to allow race participants to see video of themselves crossing the finish line.
