Posts Tagged ‘Brand’

Twustomer Service

Posted 14 June 21st, 2011

Major technological breakthroughs can change expectations, behaviours, profit opportunities, and the economic profile of businesses and economies. The introduction of rail, electricity, mass production of cars, telecommunications and the Internet were all profound economic disrupters.

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Need a new idea?

Posted 14 April 22nd, 2008

While doing some research on market trends I found a website called Springwise that scourers the earth for entrepreneurial ideas. I thought it was amazing how prevalent the premiumisation of products is. For a case study on how brands are using this format to increasing profits see here.

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