Social Media is the new Punk Rock!!
Posted 14 July 31st, 2009
Great Video. I’ll let it speak for itself… >
Marketing Mag article
Posted 14 July 24th, 2009
The great guys over at Marketing Magazine have published an article we have written. You can read it here.
What Google is trying to tell us.
Posted 14 July 1st, 2009
WHAT GOOGLE IS TRYING TO TELL US. FOCUSING ON FUTURE MARKETS. The 28th of May this year may end up being one of the most influential 24 hours periods in web history. It was on this day that Google launched a new communications platform called Google Wave, and if Wave lives up to it’s promise [...]
Advertising is Dead : Long Live Advertising.
Posted 14 June 4th, 2009
Brand leadership through social media Customers are very publicly talking back and it is making the management teams of some brands very nervous. Not so long ago the relationship that brands had with their customers was a one way street. The brand was the boss. They told their customers what they liked and how to [...]
10 ways Twitter will change business
Posted 14 May 30th, 2009
A recent Time magazine article: “Microblogging platform Twitter has 32 million users, an increase from about 2 million a year ago, according to research mentioned in the Wall Street Journal. Some Internet measurement services show that figure increasing 50% to 100% month over month. While it is not clear that Twitter will become as large [...]
Online publishers finally realise that banners suck
Posted 14 May 26th, 2009
From the business insider: “27 publishers with a reach of about 109 million unique visitors per month — that’s 66% of the total U.S. Internet audience — have agreed to try one of three new online ad formats sometime before July. The publishers are all members of the online publishers association (OPA).” Read the full [...]
Seth Godin on marketing to tribes
Posted 14 May 14th, 2009
A recent TED talk by Seth Godin
Standing Out : Seth Godin at TED
Posted 14 May 13th, 2009
From the TED website : “In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.”
How social networks are transforming TV
Posted 14 May 5th, 2009
Social networks are changing the way people meet, interact, exchange opinions and find and view entertainment – as well as the ways brands engage with consumers. Now everyone has a voice and a platform to be heard. Sure there is a lot of noise and random chatter out there but it is already clear that [...]
Losing Popularity Contest, MySpace Tries a Makeover
Posted 14 May 4th, 2009
From the New York Times: “As Owen Van Natta, the new chief executive of MySpace, starts his second week at the sprawling social network , he faces an acute demographic problem. While Facebook is adding users, MySpace is losing them. Many user profile pages on MySpace are either cluttered or neglected, resembling a strip mall [...]
Facebook, Twitter, other social media help drive business for small firms
Posted 14 April 27th, 2009
Recent article from the Chicago Tribune (April 27, 2009) “While just a few years ago the mediums were associated with the teenage and 20-something sets, that’s changed. Two-thirds of all online users visit social networks and blogs, according to data from Nielsen Online. And the largest growth in social media users last year came from [...]
Best Buy, GE & EMC: Using Social Media to change their internal cultures
Posted 14 April 26th, 2009
Interesting video…
