The New SME
Posted 14 February 18th, 2010
There is a new breed of small business on the boil and it is about to shine. One of the developments to emerge from of the recent financial crisis is the birth of a new breed of SME. They are niche companies born out of a need to fill a void in an increasingly small [...]
Web 2.0 Expo NY: Gary Vaynerchuk talks about building a personal brand
Posted 14 January 11th, 2010
Best Buy Digital marketing
Posted 14 December 2nd, 2009
Best Buy may not always be thought of as trail-blazers but this video presented by their CMO shows how much they have embraced digital marketing and social media.
A look at the future of digital marketing
Posted 14 December 1st, 2009
Google's chief economist, Hal Varian
Posted 14 December 1st, 2009
When Hal Varian speaks it pays (quite literally) to listen. The video below shows why. For more of the interview click here.
Hal Varian explains why statisticians will be the sexiest job in the next decade
Posted 14 November 6th, 2009
1/6 2/6 3/6 4/6 5/6 6/6
Marketing Legal Services
Posted 14 November 2nd, 2009
The world of legal services is changing fast. Traditional word-of-mouth marketing and life-long loyalty to one legal practice is being eroded by rapid developments in the online world. Your customers now use the internet to connect with other customers, find and evaluate services and conduct extensive research on topics that matter the most before making [...]
Social Networks & Instant Democracy
Posted 14 September 21st, 2009
A famously controversial American TV personality recently discovered the hard way that more power now rests in the hands of average people than has at any other time in history. Glenn Beck is known for being a very pro-republican commentator on the Fox Network. In this article we will look how some smart thinking and [...]
Your market hates stability
Posted 14 August 21st, 2009
In case you haven’t realised the global financial crisis has changed things. Crises reshape the mindset of consumers and this one has also accelerated the ‘online’ trend. Consumers now communicate, make decisions and spend their dollars differently – and they expect to be heard. This is more than just a passing fad. Things are never [...]
How to save MySpace
Posted 14 August 21st, 2009
Recently published in Anthill Online MySpace is in trouble. Membership is dropping and people are leaving in droves. Some people assert that the mass exodus started when News Corp bought the social network and others say it is simply a sign of how fast fashion changes online. The real truth is that the owners of [...]
Marketing Medical Services
Posted 14 August 18th, 2009
The world of medical services is changing fast. Traditional word-of-mouth marketing and life-long loyalty to one medical practice is being eroded by rapid developments in the online world. Your customers now use the internet to connect with other customers, find and evaluate services, products and conduct extensive research on topics that matter the most before [...]
The birth of Wikipedia
Posted 14 August 14th, 2009
