social media monitoring
Social Media conversations are on the rise. People are now talking about the products or services you sell, discussing the strengths and weakness of your competition and analysing your brand directly.
At Working Three we combine a number of historical, realtime and text mining social media monitoring tools to give you a complete overview and detailed analysis of trends and conversations in the social web that may effect your brand – or your market as a whole.
Of course, like any tool, social media monitoring applications are only as good as the people who use them so we work closely with you to understand your market and objective to give you valuable insights – that you can turn into action quickly.
Our social media analysis and reports can be used for:
Market segmentation: Understand who is talking about your brand. Divide the people in the conversations up by age, location, gender and a multitude of other metrics.
Competitive analysis: Find out what people are saying about your direct and indirect competition and use the insights gained to effectively direct marketing spend.
Reputation management: Understand what your market thinks of you brand to refine your message. Dive into individual conversations to manage unhappy customers and reward happy customers to create brand ambassadors.
Market research: Understand trends in your product category to understand exactly what is happening – allowing you to move quickly and decisively.
R&D: Spot gaps in the market. Refine products ideas and develop a case before going to market.
How it works: Monitor > Automatic analysis > Generate insights > Report
