Almost everyday we hear about the struggling retail sector. Despite weathering the GFC far better than most of the developed world, here in Australia our bricks and mortar stores can’t seem to get people to part with their money. What’s actually happening is quite profound. There is a cultural shift happening at the moment that [...]
Leading from the top
Posted 14 August 5th, 2011
Social media, combined with some careful strategic planning, is a perfect channel for developing a thought leadership marketing plan. And if you get it right it can be transformative.
Gathering social intelligence
Posted 14 July 26th, 2011
This year has seen an ever increasing number of companies and organisations experiment with social media. As they embark on what in most cases is a long journey, the need to become more sophisticated about how they approach the social web becomes greater. Of course, there are a number of tools and techniques to help [...]
One of the most powerful aspects of social media is the ability to connect and listen to what your audience has to say. For companies this means being able to get feedback on products, find opportunities and develop new ways of performing customer service. While the promise of these benefits are exciting to businesses, they [...]
Twustomer Service
Posted 14 June 21st, 2011
Major technological breakthroughs can change expectations, behaviours, profit opportunities, and the economic profile of businesses and economies. The introduction of rail, electricity, mass production of cars, telecommunications and the Internet were all profound economic disrupters.
Like Your Eyes Open – Understanding social media data
Posted 14 June 11th, 2011
The first half of the year has seen growing interest in social media as a marketing platform, with an ever-increasing number of success stories making marketing headlines. We are seeing all kinds of brands making social media marketing work, and others want to enjoy the same success. As a result, Facebook ‘Likes’ have become the [...]
Sport’s Digital Future
Posted 14 March 24th, 2011
Working Three recently worked on a digital strategy for Netball Australia and as a result have had significant contact with The Australia Sports Commission. What we have found is that sporting organisations in Australia are getting more serious about their digital future. Advances in technology such as cloud computing, Software as a Service and the [...]
Marketing with the force
Posted 14 January 23rd, 2011
Now that 2011 is well underway I thought I’d kick off by reviewing one of the most interesting uses of Twitter last year. This is not a story about Twitter being used to influence an election or kick starting a sit-com. This is a far more commercially focused story… Best Buys has been focusing on [...]
Proto Investment Partners
Posted 14 October 13th, 2010
Proto Investment Partners
Proto Investment Partners is a highly specialized alternative investment manager, with offices in Sydney and Melbourne, focused on angel investments and early stage venture capital. They required a world class website to promote their newly formed company.
VicUrban Meridian
Posted 14 October 5th, 2010
VicUrban Meridian
VicUrban is the Victoria Government’s land development agency commissioned with developing sustainable, affordable communities in Melbourne and regional Victoria. Working Three were engaged to research, plan, script and produce a video explaining Meridian, the new development in Dandenong South.
The Rise of the Social Economy
Posted 14 August 12th, 2010
In this article I take a close look at the social media landscape, describe some of the “platforms”, examine how these are changing the market place and outline a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.
The following article is a response to an article published in the June 17-23, 2010 edition of BRW… I recently read an article in this magazine written by Mark Ritson titled “The Emporer’s New Tweets”. In essence the article argued that Twitter was a waste of time. It made some interesting points but it’s logic was flawed. [...]
