What Google is trying to tell us. Update
I while back I wrote an article about the what the stream of innovation coming out of the Google offices could mean for marketers. Last week Google announced that will be launching a new operating system so time for an update.
In my last article I suggested that Google is actually trying to create new markets for itself by utilising cloud computing. Dramatically reducing the barriers of entry for those people who do not currently have access to the internet will change the face of online information flow and marketing.
Google’s new operating system gives this concept even more credibility. Google has said that the operating system will be free and aimed at low cost computers like net-books. With this move it is easy to see a future not too far off where a few dollars will get anyone the technology to get onto the internet, create documents, share information, and participate in the world wide web.
The world is getting even more connected at an even greater rate thanks to Google. The next 20 years of web evolution (the world wide web is 20 this year) is going to be a very exciting time for us all, with huge culture shifts across the globe.
So what does this mean for me?
In short – “get moving”. The face of marketing is changing fast and the markets you can communicate with. Firms who move first will engage new potential customers, get early information on their preferences, and be able to tailor their offering to grab market share quickest. So get your web presence working for you, make social networking part of your plan and prepare to take on new markets like never before.
A recent Harvard Business Review article titled “The New Frontiers” referenced case studies from around the world where companies are using social networks and other web technologies to adjust their position in the value chain.
Many firms are already engaging new markets and customers. Don’t get left behind
Posted 16 July 2009 in Features, Internet, Internet marketing, Market Trends, Marketing, Social Networking, by
Mark
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