Progressing with Social Media : Owning the data
Posted 14 April 9th, 2010
Are you using social media to push your companies message, gain a thought leadership position or generate new product ideas? If the answer is yes then that’s great, consider yourself ahead of the curve. But if you are now wondering how to measure the effectiveness of your activity or if you have spotted that a [...]
Why Social Media Has Gone Mainstream
Posted 14 April 9th, 2010
The hype around social media just keeps getting louder. Every week a new campaign and a new platform is released. So why has social media gone mainstream? Online networks, including social ones, evolve and take on a life of their own. In the real world, for multi-celled organisms to exist a number of cells must [...]
Social Segmentation
Posted 14 February 18th, 2010
Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media. But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge [...]
How To Make a Splash in Social Media : by Alexis Ohanian
Posted 14 February 9th, 2010
This is great talk from the founder of reddit.com Alex Ohanian. Thanks to TED for providing brilliant speakers to us all, again.
Random rules for ideas worth spreading
Posted 14 February 1st, 2010
Seth Godin has a great list of rules for getting ideas to spread on his blog today. My favourite is “Think big. Bigger than that.” See it here
Web 2.0 Expo NY: Gary Vaynerchuk talks about building a personal brand
Posted 14 January 11th, 2010
Facebook did well, but 2009 was the year of Twitter and Digg
Posted 14 December 15th, 2009
A great article from the examiner.com explores the rise of social platforms in 2009: “Social media hit a tipping point in 2009 as sites like Facebook and YouTube increased their presence in mainstream media while sites like Twitter and Digg emerged. On top of the obvious, thousands of new and legitimate social media websites hit [...]
Anthill publishes our articles
Posted 14 December 7th, 2009
Anthill publishes our articles
Advertising is Dead : Long Live Advertising
Posted 14 December 7th, 2009
Brand leadership through social media Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the boss. They told their customers what to like and how to like it. The only say the customer had was the decision to buy. This is no longer the case. [...]
Preparing for the social tsunami
Posted 14 December 7th, 2009
How Google Wave will hit marketers Google has changed the world more than once. The company built the world’s best search engine, became the world’s biggest advertising media supplier and is now one of the world’s largest companies – not to mention being the strongest brand in the world, exceeding USD 100 billion in value***. [...]
Best Buy Digital marketing
Posted 14 December 2nd, 2009
Best Buy may not always be thought of as trail-blazers but this video presented by their CMO shows how much they have embraced digital marketing and social media.
A look at the future of digital marketing
Posted 14 December 1st, 2009
