Working Three

Archive for the ‘social networking’ Category

Much has been made of the way that people interact online. There have been a lot of discussion about how the attention spans of social media users are getting shorter, and possibly more superficial. In many ways there is some truth to this point of view. Many interactions in the social web are light and [...]

The social media space and it’s seemingly endless supply of instant feedback loops can be a scary place for some people. One of the most frequent questions I’m asked when discussing social media strategy is “how do we control messages when people say something about our brand that we don’t like?”. The answer to this [...]

You may think that your company owns its brand. As intellectual property, if you will excuse the pun, that’s patently true. But while owning the IP of a brand offers some advantages, it provides little real control over the ability to generate or maintain value. A fundamental principle of brand strategy is that a brand [...]

Social media, combined with some careful strategic planning, is a perfect channel for developing a thought leadership marketing plan. And if you get it right it can be transformative.

This year has seen an ever increasing number of companies and organisations experiment with social media. As they embark on what in most cases is a long journey, the need to become more sophisticated about how they approach the social web becomes greater. Of course, there are a number of tools and techniques to help [...]

Major technological breakthroughs can change expectations, behaviours, profit opportunities, and the economic profile of businesses and economies. The introduction of rail, electricity, mass production of cars, telecommunications and the Internet were all profound economic disrupters.

Now that 2011 is well underway I thought I’d kick off by reviewing one of the most interesting uses of Twitter last year. This is not a story about Twitter being used to influence an election or kick starting a sit-com. This is a far more commercially focused story… Best Buys has been focusing on [...]

In this article I take a close look at the social media landscape, describe some of the “platforms”, examine how these are changing the market place and outline a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.

The world of social media and online marketing is exploding. The pace of change can make it hard to keep up to date if you are a marketing or PR professional. If you are a client wishing to utilise social media it can be even more daunting. W3 Chatter is an easy to use mobile [...]

Are you using social media to push your companies message, gain a thought leadership position or generate new product ideas? If the answer is yes then that’s great, consider yourself ahead of the curve. But if you are now wondering how to measure the effectiveness of your activity or if you have spotted that a [...]

The hype around social media just keeps getting louder. Every week a new campaign and a new platform is released. So why has social media gone mainstream? Online networks, including social ones, evolve and take on a life of their own. In the real world, for multi-celled organisms to exist a number of cells must [...]

Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media. But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge [...]

Archive for the ‘social networking’ Category

No more speed dating

Letting go – dealing with negative comments online

Your customers own your brand

Leading from the top

Gathering social intelligence

Twustomer Service

Marketing with the force

The Rise of the Social Economy

Chatter

Progressing with Social Media : Owning the data

Why Social Media Has Gone Mainstream

Social Segmentation

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