The Rise of the Social Economy
Posted 14 August 12th, 2010
In this article I take a close look at the social media landscape, describe some of the “platforms”, examine how these are changing the market place and outline a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.
The following article is a response to an article published in the June 17-23, 2010 edition of BRW… I recently read an article in this magazine written by Mark Ritson titled “The Emporer’s New Tweets”. In essence the article argued that Twitter was a waste of time. It made some interesting points but it’s logic was flawed. [...]
Social media seems to be everywhere this year. Facebook is rarely out of the mainstream media and marketing publications are constantly referring to the ever increasing percentage of budget being moved to social media. With all of this activity it is worth taking a step back and thinking about what social connectivity really is, how [...]
Progressing with Social Media : Owning the data
Posted 14 April 9th, 2010
Are you using social media to push your companies message, gain a thought leadership position or generate new product ideas? If the answer is yes then that’s great, consider yourself ahead of the curve. But if you are now wondering how to measure the effectiveness of your activity or if you have spotted that a [...]
Why Social Media Has Gone Mainstream
Posted 14 April 9th, 2010
The hype around social media just keeps getting louder. Every week a new campaign and a new platform is released. So why has social media gone mainstream? Online networks, including social ones, evolve and take on a life of their own. In the real world, for multi-celled organisms to exist a number of cells must [...]
Social Segmentation
Posted 14 February 18th, 2010
Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media. But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge [...]
The New SME
Posted 14 February 18th, 2010
There is a new breed of small business on the boil and it is about to shine. One of the developments to emerge from of the recent financial crisis is the birth of a new breed of SME. They are niche companies born out of a need to fill a void in an increasingly small [...]
Anthill publishes our articles
Posted 14 December 7th, 2009
Anthill publishes our articles
Advertising is Dead : Long Live Advertising
Posted 14 December 7th, 2009
Brand leadership through social media Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the boss. They told their customers what to like and how to like it. The only say the customer had was the decision to buy. This is no longer the case. [...]
Preparing for the social tsunami
Posted 14 December 7th, 2009
How Google Wave will hit marketers Google has changed the world more than once. The company built the world’s best search engine, became the world’s biggest advertising media supplier and is now one of the world’s largest companies – not to mention being the strongest brand in the world, exceeding USD 100 billion in value***. [...]
Developing your growth strategy
Posted 14 November 9th, 2009
As the southern hemisphere heads into summer and people flock to the beach it is tempting to think that the global financial crisis [GFC] was a just bump in the road. In some ways it was – at least for Australia. We seemed to have ducked the worst of the GFC. But that perception ignores [...]
The Future of the Internet – Google CEO Eric Schmidt
Posted 14 November 3rd, 2009
Very interesting interview. Well worth taking the time to watch.
