Challenge

Proto Investment Partners is a highly specialized alternative investment manager, with offices in Sydney and Melbourne, focused on angel investments and early stage venture capital. They required a world class website to promote their newly formed company.

Key Insights

The website needed to be unique in the angel investemnt space This site did not need to appeal to a broad audience, but to a small highly sophisticated one. The site uses a blend of technologies designed to appeal to the type of companies they invest in – digital and social media start ups.

CLICK HERE TO VIEW

Challenge

VicUrban is the Victoria Government’s land development agency commissioned with developing sustainable, affordable communities in Melbourne and regional Victoria. Working Three were engaged to research, plan, script and produce a video explaining Meridian, the new development in Dandenong South.

Key Insights

The Meridian development has taken the lead in sustainability, connectivity and many other aspects often overlooked in land developments. This video that was to be produced was aimed at providing a visual platform for all stakeholders understand what has gone into the Meridian project.

Thinking

As the stakeholders covered a wide variety of people, land and home buyers of different ethnic backgrounds, politicians and VicUrban staff members were among the main targets, the video had to be narrated clearly and concisely and animations had to be visually striking.

Integration

At the time the video project started much of the Meridian development was still to be built. This meant much of the video had be generated as 3D animation and integrated along with real video and still images. The final result was a highly engaging video that was also web ready.

See the project here.

Tricomo

A brand family

Challenge

Tricomo is a boutique property development firm building high-end luxury homes in some of Melbourne’s most prestigious suburbs. The company came to W3 needing a discrete, yet unique, visual identity and a few but important elements. Flying under the radar and living off a great reputation, the company decided it was time to enter the 21st century – and start communicating and sharing their great story.

Key Insights

Tricomo is a firm where they actually do what most other property developers just talk about. Researching and learning about how the they work, we realised that this is a fairly unique case. A family business where every single member is deeply and passionately involved in every project. We realised that every home is a true reflection the people designing and building it. A home where nothing has been left unconsidered or half done. Perfection down to the last detail. Because they honestly care about the families that are going to live there.

Thinking

The philosophy of solid craftsmanship and attention to detail shine through in every aspect of the luxuriously designed homes they sell. Their true love and warmblooded Mediterranean passion for creating stunning homes for families, just like their own, needed to be reflected in the visual identity.

Integration

A truly integrated brand identity translating well across from business cards and brochures through to the company website

Click here to visit website

A deliberately different approach.

Challenge

To develop a brand identity for an ambitious new HR consulting venture established by a team of experienced industry players. The vision for the business was clear – it had to take a stand and be bold to attract strong clients and candidates. The business needed to stand out from the crowd of somewhat sterile, corporate-looking competitors.

The challenge was to create an identity that would not scare off the conservative decision maker yet at the same time be fresh and appealing to attract the best consultants to work for the business.

Key Insights

A competitive review revealed very little focus from competing firms on sharing valuable content and thinking. Competitors’ approaches to communications were more about talking about themselves than providing articles and insights.

Thinking

Adopting a thought-leader / knowledge sharing strategy was an obvious opportunity for differentiation for Deliberate Practice. To establish a strong brand presence in a competitive consulting market space required a different approach. The solution was an open and honest approach to communications; fewer management clichés and corporate stock images – more colour, content and substance.

Integration

The identity with its bold, vibrant colour scheme was integrated across client touch points. The website was identified as the key communications tool. To highlight the firm’s position as thought leaders, the website was built with the blog as the central component; a soft-sell approach of sharing thoughts and engaging in conversations. The blog with its fresh thinking and constant stream of inspiring insights became the focal point of the web presence; highlighting the capacity of the experienced business principals. This was all built to allow for easy sharing and linked to relevant social media touch points.

Click here to view site

Denmark House

A Melbourne institution – reborn.

Challenge

Denmark House is an ambitious, multi-million dollar initiative launched in 2009 to promote Danish industry in Australia and strengthen Danish-Australian relations. At the core of it was a stylish new membership-based lounge venue in the heart of Melbourne’s CBD. Denmark House was created as an offspring from one of Melbourne’s oldest and most well-known clubs, The Danish Club. With a proud 120 year history it was suffering from serious brand neglect over more than a decade. The Club had to implement drastic change to salvage brand equity and it’s membership base. With a bold move to part with its prominent Middle Park beach property the former Danish Club decided to re-locate and re-brand. Establishing a fully revamped CBD venue designed by Danish architects and lavishly equipped with imported Danish designer furniture – was only the beginning.

The new era absolutely had to be reflected clearly across communications to demonstrate the complete turn-around and rejuvenation of the brand.

Key Insights

Having traditionally catered to a small Danish community the new brand had to appeal to a much broader audience; anyone with an interest in Denmark – spanning Danish commerce, culture and cuisine.

Thinking

Under the new brand of Denmark House we developed a complete communications strategy covering brand identity and sub -brand structure, collateral, print publications, web and integrated social media.

Integration

The new brand identity was developed and implemented consistently across all touch points, including signage, collateral, stationery, POS, website and social media.

Results

In only a matter of weeks the Denmark House website rose to the top of Google and managed to more than double it’s membership.

Click here to view site

Sense6

A creative showcase for a creative company.

Challenge

Sense6 is a photographic and 3D studio providing services for the advertising, graphic design and marketing industries. As a creatively driven company, Working Three was chosen to develop a unique way to showcase the work of Sense6 online. Along with the stand-out creative showcase, the company required a custom-built content management to allow cater to day-to-day web content editing needs; it needed to allow for very easy updating of photos, images and videos..

Key Insights

Creating an engaging and innovative navigation system helped in making the brand feel come to life on the site. Constructing a simple and easy to use content management system ensured the site could be updated with fresh, inspiring content frequently.

Thinking

With the very specific creative requirements, there was no existing platform that would tick all the boxes. Using Flash we built a site and content management system from the ground up. The navigation was unusual, minimal and highly interactive while remaining intuitive to use. The site design focused clearly on Sense6′s visually powerful track record of striking imagery.

Click here to view site

Intermode

Creating an immersive architectural website.

Challenge

Develop a Flash -based web site for Intermode, an innovative architectural firm.

Key Insights

Build an immersive site for a design conscious audience where features needed to enhance the design – not take it over.

Thinking

Intermode wanted to showcase its unique range of modular architectural products. The website needed to be a sales tool and a lead generation tool. Most important was the design and creative execution – it had to support the brand experience at every point of interaction.

Integration

We developed a flash based web site based on the modular system of the products Intermode offered. We then created a full functioning CMS around the sites main features. We also installed an email marketing system to enable them to capture, segment and market to a database of interested recipients.

Click here to view site

Herald Sun – Melbourne Marathon

Creating an online social event and making everyone feel like a winner.

Challenge

Once a year Herald Sun sponsor the Melbourne Marathon. Working Three was commissioned to develop an application to increase participant interaction and engagement through the Herald Sun website. The brief was to develop an online application to allow race participants to see video of themselves crossing the finish line.

Key Insights

The development of this application was seen as the first step in building a platform. Ease of use was the primary objective.

Thinking

Working with the Herald Sun team, we developed an application that utilised RFID technology to log the time of every runner as they crossed the finish line and transferred that information directly into an online database.

We then digitised a HD video feed from the finish line and fed it into the online application. The Flash based application subsequently allowed the user to see themselves crossing the finish line, pause the video, and email it to a friend. Developing this technology from the ground up enabled us to release the application with all of the video footage less than 20 hours after the race was completed.

Results

The application served as a highly successful viral component in the overall promotion of the Melbourne Marathon – generating thousands of downloads and forwards. It has now been developed and streamlined as a standalone platform for all types of major events.

A formal pinstriped approach just didn’t suit.

Challenge: 3 Wise Men is a business savvy New Zealand shirt label. The brand’s slick Italian style designs, combined with a decidedly cheeky tone of voice, have given it an almost cult-like status. The challenge was to say G’day to the Australian market in a stylish way.

Key Insights

It’s all about creating an empowered cheeky secret. Targeting key influencers through social networking is the key.

Thinking

A compelling social media driven strategy was devised. Always keeping a cautious eye on the budget to minimise risk for the new Australian venture. We started by creating a Facebook presence along with a Twitter account and began building followers. Then we went on to re-skin the 3 Wise Men home page to freshen the look, improve navigation and the overall shopping experience to better suit the brand – without having to go through the expensive process of an e-commerce redevelopment. The site also had geo-location added to ensure users would be presented with information relevant to their location.

Integration

To create a soft-sell environment for the brand to live out its cheeky personality we developed a separate social media web universe – “The Bored Room”. Built around a video blog this mini -site allows users to view selected video clips, comment, share and connect with the brand. To aid in viral spread we built -in a variety of social media tools. To drive return traffic, The Bored Room also features changing discount codes for visitors to use in the e-store.

Results

A combination of on and off site search engine optimisation, Facebook marketing and Twitter activity saw a impressive growth in brand awareness, thousands of targeted hits and hundreds of social media followers.

EGO Pharmaceuticals

Creating a community that was more than just an ‘everyday’ blog

Challenge

Ego Pharmaceuticals sells a wide range of high-end skin care products. The challenge was to create a community built around a new blog under the name of “Ego Everyday“.

Key Insights

Using fresh, inspiring and relevant information to engage customers is a great way to build a connection with brands.

Allowing the visitors to interact and share the information adds a new dimension to the brand and helps build an extended network.

Thinking

A strategy was developed and executed, in conjunction with Codename Max, to connect, engage and inform an already solid customer base. An online system for customers to sign up to test out and write about Ego products was created along with competitions, and polls to capture user data and build dialogue. Blog posts are regularly written to keep the readers informed and questionnaires used to extract additional information.
The overall goal from the outset was to learn more about customers and their needs; so direct marketing efforts would became far more effective. To ensure spread and additional leverage, each user can share the information they find most interesting via common platforms such as Facebook, Twitter or RSS.

Results

All the KPI’s were exceeded in the first month with thousands of unique site hits and significant subscriber uptake.