Working Three » creativity

W3

admin — Tue, 20 Apr 2010 04:15:36 +0000

W3

Working Three is a future focused social media agency, something we call digital activism.

Through a unique blend of brand strategy, creativity and technology we create more meaningful brand experiences.

Since 2003, our approach to every job has been different but our commitment the same: to challenge stale marketing conventions and deliver long-term online and off-line solutions.

Our aim is to create exciting new ways to connect with people and force the boundaries of where a brand can go. Welcome to Working Three.

Augmented Reality from Microsoft at TED 2010

admin — Fri, 26 Feb 2010 21:59:31 +0000

Designing Wired Magazine

Mark — Mon, 21 Sep 2009 10:22:23 +0000

The Power of Social Media

Mark — Wed, 29 Jul 2009 07:01:06 +0000

I read an article from The Baltomore Sun today that very quickly showed that large companies are really starting to understand the potential of social media.

It said:

“Before the latest social media revolution, Jessica Gottlieb would have probably watched helplessly when her kids, Jane and Alexander, were trapped on the tarmac, waiting for their Virgin America flight to take off.

But that’s so 2008. When it happened to her last week, the Los Angeles-based blogger reached for her iPhone and twittered about her troubles. “Dear Virgin Air,” she wrote. “My children have been on the tarmac for one hour with 90 more minutes to wait. I am at JFK gate b25. Pls RT.”

That last request — please “RT” — is shorthand for Gottlieb’s nearly 10,000 followers to “retweet” her message, or rebroadcast it to their followers. And re-tweet they did. Within minutes, Virgin had phoned Gottlieb to reassure her that her kids would be fine.

“They contacted the gate agent manager and explained to us the entire weather situation,” she says. “Within 20 minutes of that conversation, the plane took off.”

The same forces that threaten to unravel a repressive Iranian regime are revolutionizing the way Americans travel. Social media sites that allow people to interact in the moment are changing how travel companies talk to their customers — and how their customers talk back. ”

The full article can be read here

Viral inspiration

Mark — Thu, 11 Jun 2009 05:25:04 +0000

I found this gem today. Get inspiration for a viral campaign.

Best Buy, GE & EMC: Using Social Media to change their internal cultures

Mark — Sun, 26 Apr 2009 06:45:52 +0000

Interesting video…

David Carson at TED 2003

Mark — Sat, 25 Apr 2009 01:05:51 +0000

It’s a few years old but still one of the great TED talk.

From the TED website -¬†”Great design is a never-ending journey of discovery — for which it helps to pack a healthy sense of humor. Sociologist and surfer-turned-designer David Carson walks through a gorgeous (and often quite funny) slide deck of his work and found images.”

Agencies being employed over Twitter….

Mark — Fri, 24 Apr 2009 15:54:54 +0000

Social networking has hit new heights in America. Companies are asking agencies to submit proposals for social¬†networking¬†contracts – over Twitter. Read the whole article

A glimpse into the future…

Mark — Wed, 22 Apr 2009 10:13:46 +0000

MIT Labs have produced some amazing things over the years. If you would like a quick look at what is going to be in our future have a look at this video.

g-speak overview 1828121108 from john underkoffler on Vimeo.

Melbourne Marathon

Mark — Mon, 20 Apr 2009 23:51:05 +0000

Once a year Herald Sun, The Nine Network sponsor the Melbourne Marathon. Working Three was brought in to develop an application to increase participant interaction and engagement through the Herald Sun website.
Working with the Herald Sun team, we came up with an application that used RFID technology to log the time of every runner as they crossed the finish line and transferred that information directly into an online database.
We then digitised a HD video feed from the finish line and fed it into our online application.
Our Flash based application subsequently allowed the user to see themselves crossing the finish line, pause the video, and email it to a friend.
The application served as a highly successful viral component. We planned this technology and it‚Äôs development from the ground up and as a result were able to release the application with all of the video less than 20 hours after the race was completed.
This application is no longer live but there are some screen shots attached.

Melbourne marathon screen one

Melbourne marathon screen two

Melbourne marathon screen three