W3
W3 Working Three is a future focused social media agency, something we call digital activism.
Augmented Reality from Microsoft at TED 2010
Designing Wired Magazine
The Power of Social Media
I read an article from The Baltomore Sun today that very quickly showed that large companies are really starting to understand the potential of social media. It said: “Before the latest social media revolution, Jessica Gottlieb would have probably watched helplessly when her kids, Jane and Alexander, were trapped on the tarmac, waiting for their [...]
Viral inspiration
I found this gem today. Get inspiration for a viral campaign.
Best Buy, GE & EMC: Using Social Media to change their internal cultures
Interesting video…
David Carson at TED 2003
It’s a few years old but still one of the great TED talk. From the TED website -¬†”Great design is a never-ending journey of discovery — for which it helps to pack a healthy sense of humor. Sociologist and surfer-turned-designer David Carson walks through a gorgeous (and often quite funny) slide deck of his work [...]
Agencies being employed over Twitter….
Social networking has hit new heights in America. Companies are asking agencies to submit proposals for social¬†networking¬†contracts – over Twitter. Read the whole article
A glimpse into the future…
MIT Labs have produced some amazing things over the years. If you would like a quick look at what is going to be in our future have a look at this video. g-speak overview 1828121108 from john underkoffler on Vimeo.
Melbourne Marathon

Once a year Herald Sun, The Nine Network sponsor the Melbourne Marathon. Working Three was brought in to develop an application to increase participant interaction and engagement through the Herald Sun website. Working with the Herald Sun team, we came up with an application that used RFID technology to log the time of every runner [...]
Joshua Davis
I love Joshua Davis. He uses Flash and code to create amazing artwork. As a tribute to him I have put a few videos together. BMW Z4 artwork QBN sessions 10 questions My personal favorite “Why Random?”
Is atheism the ultimate challenger brand?

Recently, a London based atheist group called the British Humanist Association set out to raise funds for an ad campaign. The kind of ad campaign that goes on the side of bus to be exact. They had a modest goal, £5,500 for placement of the ad which was to read; “There probably is no God. Now [...]
