Marketing Medical Services
Posted 14 August 18th, 2009
The world of medical services is changing fast. Traditional word-of-mouth marketing and life-long loyalty to one medical practice is being eroded by rapid developments in the online world. Your customers now use the internet to connect with other customers, find and evaluate services, products and conduct extensive research on topics that matter the most before [...]
Advertising is Dead : Long Live Advertising.
Posted 14 June 4th, 2009
Brand leadership through social media Customers are very publicly talking back and it is making the management teams of some brands very nervous. Not so long ago the relationship that brands had with their customers was a one way street. The brand was the boss. They told their customers what they liked and how to [...]
Don't get social media? Too late, it's all about to change.
Posted 14 May 29th, 2009
Social media is everywhere. There is a huge amount of talk about Facebook, Twitter, FriendFeed, Skype, Ning and all the other platforms out there. If it all seems like some crazy fad, think again. The human race is built on social interaction. We evolved to communicate with each other. Being social is what the world [...]
Facebook, Twitter, other social media help drive business for small firms
Posted 14 April 27th, 2009
Recent article from the Chicago Tribune (April 27, 2009) “While just a few years ago the mediums were associated with the teenage and 20-something sets, that’s changed. Two-thirds of all online users visit social networks and blogs, according to data from Nielsen Online. And the largest growth in social media users last year came from [...]
Best Buy, GE & EMC: Using Social Media to change their internal cultures
Posted 14 April 26th, 2009
Interesting video…
Agencies being employed over Twitter….
Posted 14 April 25th, 2009
Social networking has hit new heights in America. Companies are asking agencies to submit proposals for social networking contracts Рover Twitter. Read the whole article
Melbourne Marathon
Posted 14 April 21st, 2009
Once a year Herald Sun, The Nine Network sponsor the Melbourne Marathon. Working Three was brought in to develop an application to increase participant interaction and engagement through the Herald Sun website. Working with the Herald Sun team, we came up with an application that used RFID technology to log the time of every runner [...]
Recent DM examples
Posted 14 November 23rd, 2008
A quick video of some recent printed DM.
It's time to rethink your approach to marketing strategy
Posted 14 November 20th, 2008
A recent Marketing Charts article discussed how CMOs worldwide need to evolve and adapt their approach to an increasing number of touch points with their stakeholders. It’s worth a read if you are¬†considering¬†developing a Web 2.0 strategy. You can read it here
Well…sort of. It‚Äôs not a prospect we‚Äôve ever entertained before but we‚Äôve been looking forward to seeing the new Telstra phone bill. However this one is different, it‚Äôs our design. In a high-level project with Telstra, Australia‚Äôs largest telco, we created the new-look phone bill in conjunction with research from our strategic alliance partner Axiom [...]
Swipe Hard with Diners
Posted 14 July 17th, 2008
In a financial sea awash with credit cards and rewards offers Diners Club offers something truly different – they are a charge card not a credit card.¬† The Diners challenge was not to harass people in airports and sign up new customers but to increase Diners ‘share-of-wallet‚Äô with existing cardholders through leverage of their current [...]
Flexi get Working
Posted 14 July 1st, 2008
In a strong endorsement of our previous Direct Marketing work for them, Flexirent have re-signed with Working Three for FY08.  Work to date has meant a variety of communications from consumer letters and E-DM to creative script-writing and more. As innovators in the Financial Services world, Flexirent need a creative and flexible partner  who are [...]
