Archive for the ‘advertising’ Category

From The Sydney Morning Herald: “With celebrities such as Ashton Kutcher and Oprah Winfrey helping fuel Twitter mania, the micro-blogging website is soaring to stardom around the world, according to Hitwise. Twitter’s growth in Australia “has been nothing short of phenomenal,” rocketing 1067 per cent since the start of this year, reported Alan Long, research [...]

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Just in case anyone was wondering just how big a change the internet, digital marketing and the possibilities it has brought really is.

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Recent article from the Chicago Tribune (April 27, 2009) “While just a few years ago the mediums were associated with the teenage and 20-something sets, that’s changed. Two-thirds of all online users visit social networks and blogs, according to data from Nielsen Online. And the largest growth in social media users last year came from [...]

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Interesting video…

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Social networking has hit new heights in America. Companies are asking agencies to submit proposals for social¬†networking¬†contracts – over Twitter. Read the whole article

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How brands are using Twitter

Posted 14 April 24th, 2009

Many companies have discovered the advantages of using Twitter. An article from Business Week lays out some of the tactics that are being employed. Read about it here.

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We have been diving into the HBR archives on YouTube EDU even more recently. This talk with Josh Bernoff from Forrester Research is very enlightening.

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We’re not going to pretend that we know everything about newspapers. Nor are we saying we can somehow magically see into the future. But some things just seem obvious to us. Let us know what you think. He said that he was ‚Äòmad as hell‚Äô at what he saw as intellectual property theft. News aggregators [...]

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Melbourne marathon screen one

Once a year Herald Sun, The Nine Network sponsor the Melbourne Marathon. Working Three was brought in to develop an application to increase participant interaction and engagement through the Herald Sun website. Working with the Herald Sun team, we came up with an application that used RFID technology to log the time of every runner [...]

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There’s a battle going on between Google and Microsoft over the rights to advertise on Twitter. Read all about it here

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The world economy is in state of disarray. As companies fail we can take some small comfort in the fact that these types of events help markets evolve. So what is going to happen to marketing on the internet over the next few years? Before we dive into that it is worth looking back to [...]

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MySpace is shrinking

Posted 14 March 29th, 2009

My space is losing users in a big way. Facebook, Bebo and Twitter seem to be stealing them. Read all about it here

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