Your market hates stability
Posted 14 August 21st, 2009
In case you haven’t realised the global financial crisis has changed things. Crises reshape the mindset of consumers and this one has also accelerated the ‘online’ trend. Consumers now communicate, make decisions and spend their dollars differently – and they expect to be heard. This is more than just a passing fad. Things are never [...]
How to save MySpace
Posted 14 August 21st, 2009
Recently published in Anthill Online MySpace is in trouble. Membership is dropping and people are leaving in droves. Some people assert that the mass exodus started when News Corp bought the social network and others say it is simply a sign of how fast fashion changes online. The real truth is that the owners of [...]
Marketing Medical Services
Posted 14 August 18th, 2009
The world of medical services is changing fast. Traditional word-of-mouth marketing and life-long loyalty to one medical practice is being eroded by rapid developments in the online world. Your customers now use the internet to connect with other customers, find and evaluate services, products and conduct extensive research on topics that matter the most before [...]
Enlightened Stupid Marketer
Posted 14 August 10th, 2009
Hilarious YouTube video about the mind of the “Enlightened Stupid Marketer”
Three social media ideas that will have instant impact
Posted 14 July 30th, 2009
A recent article on the Harvard Business Publishing website discusses three ways that companies can use social media to create a positive impact on their brand – instantly. Well worth a read. Click here.
Marketing Mag article
Posted 14 July 24th, 2009
The great guys over at Marketing Magazine have published an article we have written. You can read it here.
Advertising is Dead : Long Live Advertising.
Posted 14 June 4th, 2009
Brand leadership through social media Customers are very publicly talking back and it is making the management teams of some brands very nervous. Not so long ago the relationship that brands had with their customers was a one way street. The brand was the boss. They told their customers what they liked and how to [...]
10 ways Twitter will change business
Posted 14 May 30th, 2009
A recent Time magazine article: “Microblogging platform Twitter has 32 million users, an increase from about 2 million a year ago, according to research mentioned in the Wall Street Journal. Some Internet measurement services show that figure increasing 50% to 100% month over month. While it is not clear that Twitter will become as large [...]
Anthill publishes our articles
Posted 14 May 26th, 2009
Anthill magazine has picked up on some of our blog posts. It’s always good to get a bit of recognition! Have a read of the posts below: Marketing wisely in an economic downturn Is Twitter the start of Web 3.0? How social networks are transforming TV What the newspaper industry needs to do to survive
Online publishers finally realise that banners suck
Posted 14 May 26th, 2009
From the business insider: “27 publishers with a reach of about 109 million unique visitors per month — that’s 66% of the total U.S. Internet audience — have agreed to try one of three new online ad formats sometime before July. The publishers are all members of the online publishers association (OPA).” Read the full [...]
Seth Godin on marketing to tribes
Posted 14 May 14th, 2009
A recent TED talk by Seth Godin
Standing Out : Seth Godin at TED
Posted 14 May 13th, 2009
From the TED website : “In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.”
