Working Three

A bold statement for Mr. Murdoch

Challenge

The Environment Institute is a bold new initiative from University of Adelaide. Bringing together a Men-in-Black style crew of the best performing research teams. The result is an unusual mix of science fields, from economics to engineering, embarking on a crusade to tackle the world’s most pressing environmental issues.To succeed, the ambitious South Australians needed backing from influential leaders across the board. So clearly, communications for this project needed to reflect the braveness of the institute’s mission and make the very bold statement get across the line.

Key Insights

Bold thinking needs bold communications. The standard approach just wouldn’t do the project justice.

Thinking

Working Three developed a powerful visual concept to convey the strong message and get real attention. The collateral is the key tool for when the university pitches for vital backing from high-ranking media representatives such as Rupert Murdoch himself.