Working Three

CPA

Talking directly to students with a design style they would understand.

Challenge

CPA Passport is the student network of CPA Australia. Finance, accounting and business students can sign up for free membership which offers a range of benefits, including access to an internship program, career planning workshops and discounted products and services.

Key Insights

Rethinking the normal way data is displayed added to the overall feel of the project.

A tabbed design product allowed for readers to find the information that effected them quickly and easily.

Thinking

Working Three was engaged to produce a printed document to encourage accounting students to explore employment opportunities in Australia, New Zealand, China, Hong Kong, Malaysia and Singapore. The opportunities had to be listed by sectors and describe working condition and a clear pathway to developing a career. We created an innovative, engaging and clear design concept that played on travel and experiences. The project came in on time and on budget.