Working Three

Challenge

VicUrban is the Victoria Government’s land development agency commissioned with developing sustainable, affordable communities in Melbourne and regional Victoria. Working Three were engaged to research, plan, script and produce a video explaining Meridian, the new development in Dandenong South.

Key Insights

The Meridian development has taken the lead in sustainability, connectivity and many other aspects often overlooked in land developments. This video that was to be produced was aimed at providing a visual platform for all stakeholders understand what has gone into the Meridian project.

Thinking

As the stakeholders covered a wide variety of people, land and home buyers of different ethnic backgrounds, politicians and VicUrban staff members were among the main targets, the video had to be narrated clearly and concisely and animations had to be visually striking.

Integration

At the time the video project started much of the Meridian development was still to be built. This meant much of the video had be generated as 3D animation and integrated along with real video and still images. The final result was a highly engaging video that was also web ready.

See the project here.