Working Three

‘The Environment Institute’ is a bold new initiative from University of Adelaide. Bringing together a Men-in-Black style crew of the highest performing research teams in an unusual mix of science field from economics to engineering, the institute is on a mission to tackle the most pressing environmental issues. “Dare greatly” is the war cry and the communications needed to reflect the brave vision. Working Three developed a powerful visual concept to convey the strong message and get attention when pitching for support from high-ranking media representatives such as Rupert Murdoch himself.