Digital Branding + Design | Working Three

Online publishers finally realise that banners suck

From the business insider:

“27 publishers with a reach of about 109 million unique visitors per month — that’s 66% of the total U.S. Internet audience — have agreed to try one of three new online ad formats sometime before July. The publishers are all members of the online publishers association (OPA).”

Read the full article here

Posted 26 May 2009 in Advertising, Internet, Internet marketing, Newspapers, by Mark
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