Facebook, Twitter, other social media help drive business for small firms
Recent article from the Chicago Tribune (April 27, 2009)
“While just a few years ago the mediums were associated with the teenage and 20-something sets, that’s changed. Two-thirds of all online users visit social networks and blogs, according to data from Nielsen Online. And the largest growth in social media users last year came from the 35- to 49-year-old group.
With the average age of its readers approaching 40, BradsDeals.com didn’t consider social media the best fit until this year.
“When we started on Facebook a few weeks ago, I wasn’t sure we were going to connect with people because our demographic is older,” said Brad Wilson, founder and editor in chief, who also began using Twitter recently.
The company has attracted 2,500 followers through Twitter since March 1 and nabbed 1,200 Facebook users since launching a fan page this month. Now, traffic to BradsDeals.com is streaming in at more than 1 million hits a month, up 150 percent from a year ago, Wilson said, adding that consumers’ focus on frugality also factors into the site’s growth.”
To read full article click here
Posted 27 April 2009 in Advertising, Clients, Direct Branding, Direct Marketing, Internet, Internet marketing, Market Trends, Marketing, Social Networking, by
Mark
Follow Mark on Twitter
