Working Three

According to the recently published Power of Direct Marketing report from The Direct Marketing Association, Direct Marketing-related advertising will account for 53% of the total US ad spend in 2009.

Peter A. Johnson, PhD, DMA’s vice president, says the report confirms that the trend to move advertising dollars towards Direct Marketing is continuing.

“Despite the current uncertain economic times and sluggish, even declining periods in the latter part of 2008, direct marketers should realise 3.7 percent nominal annual growth in sales this year,” says Dr. Johnson.

“Direct marketing’s integration of multiple sales channels and highly targeted offers means that businesses utilising direct marketing typically outperform their competitors, even when sailing into financial headwinds,” continues Dr. Johnson.

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